Answer:
drive the receiver into action
Explanation:
The objectives of all marketing communication methods can be summarily described as the following:
1. communicate to the targeted audience
2. to compete with other competitors
3. to convince the receiver into taking action.
Hence, basis of the objective of all marketing communication methods is to drive the receiver into action. This implies that the receiver, after finding the message beneficial will take action to buy the goods or services being offered.
