"many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." this is an example of ________.
The above statement is an example
of geographic segmentation where market is being divided into the different
geographical units for example states, regions, nations, cities, countries or
even neighborhoods. Furthermore, this segmentation assumes that nations close to one
another will have many mutual behaviors and traits.
